In this post, I explain why eco-conscious CPG brands should prioritize three key marketing channels to align with sustainability goals and engage eco-minded consumers. These strategies include leveraging social media platforms like Instagram and TikTok for visual storytelling and community building, focusing on content marketing through strategic partnerships to build brand authority and educate consumers, and utilizing purpose-driven experiential marketing events to create memorable interactions. By emphasizing authenticity and sustainability, these strategies can maximize impact, foster brand loyalty, and drive sales.