Discover how Finnriver Farm & Cidery blends sustainable business practices with authentic marketing in this insightful interview with Marketing Director Laura Prendergast. Learn how this Washington-based cidery communicates its environmental mission through innovative product storytelling, community engagement, and organic farming practices. From collaborating with land trusts to creating unique farm-to-bottle experiences, Finnriver demonstrates how craft beverage producers can successfully market their products while staying true to their sustainability goals. Explore how this B Corp measures success beyond traditional metrics and builds meaningful connections through their cider garden, community events, and exclusive cider club memberships.

In this post, I explain why eco-conscious CPG brands should prioritize three key marketing channels to align with sustainability goals and engage eco-minded consumers. These strategies include leveraging social media platforms like Instagram and TikTok for visual storytelling and community building, focusing on content marketing through strategic partnerships to build brand authority and educate consumers, and utilizing purpose-driven experiential marketing events to create memorable interactions. By emphasizing authenticity and sustainability, these strategies can maximize impact, foster brand loyalty, and drive sales.

In the dynamic world of corporate gifting, brands must evolve their marketing strategies to stay competitive. In this post, I explore key areas to focus on to drive business growth and brand loyalty in the corporate gifting sector. These strategies include influencer marketing, experiential marketing, personalization and customization , prioritizing sustainability and corporate social responsibility (CSR), and adopting an omnichannel marketing approach.

In the competitive landscape of eco-friendly and socially responsible businesses, five marketing areas are often overlooked. You'll learn about marketing strategies such as storytelling with authenticity, community engagement, sustainable packaging, and more. By focusing on these areas, environmentally-conscious brands can enhance their visibility, credibility, and positive influence.

The 1% For the Planet Global Summit is an inspiring gathering of environmentally conscious businesses and changemakers, offering unique experiences like wellness sessions, action-oriented workshops, and community volunteering. As a member since 2021, I find that contributing 1% of our annual revenue to environmental causes not only aligns with our values but also connects us to a global community dedicated to creating positive change for people and the planet.