Fractional Marketing Leadership & Strategy for Impact-Focused Brands and Businesses

MY MISSION IS SIMPLE:

I help impact-focused brands deliver their marketing in a way that encourages more intentional spending and consumption.

I believe that by getting more money in the hands of brands that are driving positive change, the sooner we’ll be able to make a positive impact on our environment and within our communities.

The people you are trying to reach are faced with thousands of purchasing decisions every day.

Even if you are marketing to conscious consumers and businesses that share the same values, every minute and dollar that you spend on your marketing efforts can make or break the longevity of your business.

You need a strategic partner to lead your marketing team and deliver a strategy that allows your brand to continue to be profitable and make a lasting impact.

That’s where I come in…

Meet Michelle, Your Impact-Focused Fractional CMO

(Chief Marketing Officer)

With over 15 years of experience of DTC and B2B marketing, I’ve helped impact-focused brands grow their profit and scale their revenue without compromising their focus on authentically connecting with their audience, protecting the environment and supporting social justice initiatives.

In addition to my work as a Fractional CMO, I’m the Founder of The Green Marketing Academy, an educational platform that teaches marketing professionals how to adopt more sustainable, inclusive and ethical marketing practices.

Fractional CMO Services

For brands and businesses earning at a minimum of $10M in annual revenue, I offer the following services:

Done-for-You Strategy & Consult

With a couple of weeks of prep and a 3-hour session together, I'll perform a deep dive and analysis of your customer journey and put together the essential next steps for your marketing department.

• Diagnose your marketing blind spots

• Uncover insights and untapped opportunities across disparate tools and data points

• Identify key opportunities for driving revenue

• Deliver a fully-developed marketing strategy and campaigns for the next 1-6 months

One-time investment: $7,500

One-Time Service

CMO Advisor

You’ll get a comprehensive marketing strategy with prioritized campaigns and I’ll work with your team daily to execute the strategy we lay out.

• Take a deep dive into your marketing strategy and provide clear direction on what needs to improve to reach your goals

• Identify pinch points in your funnel and maximize the value and relationship with the customers or clients you already have

• Build a comprehensive strategy and roadmap and ensure execution

• Define the key talent the business needs to reach its goals

Investment: Starts at $6,000 /month

Ongoing (Minimum 6 Months)

Dedicated CMO

The fully-dedicated CMO service places me in the position to be fully engaged with your team, focusing on long-term growth with the least financial risk​.

• Quarterly planning meetings, bi-monthly sprint sessions, weekly calls and daily check-ins with your team

• Evaluate, hire, and train employees and contractors within your marketing team

Ongoing (Minimum 6 Months)

  • • After I complete your initial audit, you can bring me on to lead your team and keep your marketing department on track.

    • I’ll begin with a deep dive, diagnostic analysis to gain deeper insights about the company and brand, such as past history, current needs/concerns and future goals. I’ll also get a sense of the team and investment you have in place to take you to your goal.

    • Next, I’ll deploy our Functional Marketing® Framework to build out marketing strategy, establish KPIs and reporting, define positioning, and more

    • Your Functional Marketing® Systems Map is delivered after the first 30 days

Investment: $10,000 /month

If you’re a non-profit or impact-focused brand with less than $5M in annual revenue, click here to look at ways we can work together.

How it Works

Step 1

Get in touch with me here. If we’re a good fit, I’ll schedule a brief intro call to gather more information about your immediate and long-term goals.

Step 2

Next, we’ll schedule a call to dive deeper into your specific marketing goals. At the end, I’ll share next steps, recommendations and send over a more detailed proposal.

Step 3

If we decide to work together, I’ll deliver a comprehensive marketing plan within 30 days, schedule a 2-4 hour meeting to review the strategy and discuss next steps.

  • Kind Words from Clients

    “Our experience working with Michelle is far beyond what I hoped or expected. She led us through all the critical steps to ensure we were clearly articulating who we are as a company, and how we wanted to tell our story. This work really allowed us to clarify our mission and values. Michelle and the team truly immersed herself in getting to know us inside and out, and became an advocate for our brand. I would trust her entirely with making decisions on our behalf because she knows us so well, and is passionate about how we show up with our customers.

    Michelle is incredibly organized and detail oriented, with a massive list of projects to complete and I always know where we are in the process. We are thrilled with the work that Michelle delivers and would recommend her without reservation.”

    -Kristin Frossmo, Former President & CEO of Made in Washington

  • Kind Words from Clients

    "I would highly recommend working with Michelle. She was very clear with the timeline as well as what was needed to create a solid marketing plan and strategy moving forward.”

    -Shanon Tysland, CEO of Experience Momentum

  • Kind Words from Clients

    “I appreciated how Michelle took the time to understand my desired results and long-term vision for my business. Her individual and collective expertise came together to help me tell my brand's story in a cohesive and beautiful way, and I couldn't be happier with the results!

    Now our products and website tell the same story that we are able to get across in person, but struggled to online prior to working with her. Our customers understand the quality of what they are paying for when they purchase our products.”

    -Jillian Medford, Owner of Keeper’s Collective

  • Kind Words from Clients

    "The Marketing Strategy Session was incredibly valuable in multiple ways. Michelle identified critical elements we had overlooked on our website - things that were straightforward to change but whose importance we hadn't recognized. Her extensive knowledge of available platforms and software solutions, both free and paid, saved us significant time in researching options ourselves.

    Michelle’s guidance helped transform our general ideas into concrete, actionable plans while introducing us to tools and approaches we hadn't considered. The combination of strategic planning and practical implementation advice was exactly what we needed."

    -Christy Gibson, Owner of Gibson Bookkeeping

  • Kind Words from Clients

    "Working with Michelle has been an incredibly valuable experience for us. Her guidance provided a structured and comprehensive plan that was exactly what we were hoping for. She not only helped us clarify our marketing strategy but also provided actionable steps that will directly benefit our business growth. The way she broke down costs and structured marketing into our pricing model was particularly insightful. Michelle completely nailed it—her expertise has given us both relief and excitement, helping us feel more confident about our next steps. We are grateful for her support and highly recommend her to anyone looking for strategic marketing guidance."

    -Emily, Sara and Kelsey, Owners of Aroma Coffee Co.

A Few Current & Past Brands I’ve Worked With:

Giving Back to the Planet & People

Since becoming a 1% for the Planet Business Member in 2021, I’ve contributed a minimum of 1% my annual business revenue back to environmental and social justice organizations who are inspiring commitment and action so that our planet and future generations thrive.

Get the marketing expertise and guidance you need to take your impact-focused brand to the next level

Delegate your marketing outcomes to an expert to free up your time and see a greater return on your marketing budget.

FAQs

Answers to the most frequently asked questions about my services

  • A Fractional CMO (Chief Marketing Officer) is a part-time executive who leads your marketing team and is responsible for all of your marketing outcomes. I only work with 2-3 clients at a time and spend a “fraction” of my weekly hours dedicated to the growth of each one.

  • Michelle has helped business-to-consumer (B2C) brands in a variety of industries including health & wellness, fitness, skincare and other consumer-packaged goods.

    Several of these businesses share the common focus of sustainability, regenerative practices and/or social justice advocacy.

  • A fractional CMO is more than a cost-effective leadership strategy. For a fraction of the cost and commitment of a typical CMO, you also get cross-industry experience and perspective.

    Simply put, a Fractional CMO is equipped to do more with fewer resources so that you can grow rather than risk staying stagnant in your strategy and execution.

    For more information, check out this blog post.

  • My process of working with new clients is as follows:

    • After the contract is signed and the deposit is paid, I take a full 30-days to conduct a deep dive and analysis of your customer journey and put together the essential next steps for your marketing department.

    • Once our research is complete, I’ll schedule a 2-hour session during which I will present our Functional Marketing Framework in a to build out marketing strategy, establish KPIs and reporting, define positioning, and more, including:

    • Diagnosing your marketing blind spots

    • Uncovering insights and untapped opportunities across disparate tools and data points

    • Identifying key opportunities for driving revenue

    • Delivering a marketing punch list, list of blindspots and campaigns for the next 1-6 months

    Ready to get started? Get in touch here.